JDO RAW SHORTLISTED 2023
quench your thirst and
refresh your love for music.
Drop works with BBC Introducing to bring you the future sounds of the music industry. This bottle brand has been designed for the classic curators, the collectors with a love of music. Each limited edition collection of drop includes ten bottles which feature up and coming artists ranging in genre. A new collection is released each year, with a new bottle dropping every four weeks.
To give the drop bottles a recognisable identity even without their labels, the bottoms have been designed to mimic an Lp vinyl, fitting with the brands theme of music. The drop bottles are made of aluminium to promote multiple use, but when customers do find they are finished with their drop bottle, it can be completely recycled. the drop bottles have all been uniquely constructed on Cinema 4D.
Each bottle includes a unique code to download the song that is featured on the bottle, this can be found inside the lid.