The brief set by Dragon Rouge Firestarters was to solve a social issue by ‘mashing up’ two unlikely brands. I created a product that would help road users to minimise their road rage, aiming to create safer and kinder roads.
Bop it! x compare the market
I chose to mash up a children’s game with a trusted insurance company to create a fun product that allows for a controlled and safe safe release of anger whilst behind the wheel. By using elements of the Bop it! game, drivers can release their rage physically through minor movements which will not cause any disruption to themselves or other road users.
